Content engine
Answer in a voice note.
Get a post ready to review.
You can answer a client’s question in conversation. Finding a topic and turning that answer into a post is another job, and it is easy for it to slip behind the work you are paid to do.
Dux builds a content system that brings you relevant questions, takes your rough voice-note answers and prepares polished content. You contribute the experience and point of view without writing every piece from scratch.
From question to post
A question worth answering
We agree who you want to reach and which sources are useful for understanding their questions. Relevant public discussions, including Reddit where suitable, can sit alongside the questions your customers already ask.
Your rough voice note
The system brings you a focused prompt. You answer in a voice note, in your own words. It can be rough or rambling; you do not need to arrive with a finished script.
A post prepared for you
The system transcribes your answer and prepares a draft for the formats we agree, such as LinkedIn posts or a newsletter. It gives the argument a clear structure and removes repetition while preserving what you mean.
Your chance to refine it
If an important detail is missing, it asks for clarification. It should never fill the gap with a client story, opinion or result you did not supply. You can correct the draft before it becomes a published piece.
Your publishing process
Choose how involved you want to be.
You can review each piece before publication or authorise automatic publishing within agreed rules. We define that choice during setup, along with what should always come back to you.
When you cannot answer a new question, we can also scope a route using your approved existing material and sourced research. New personal opinions and experiences still need to come from you.
The implementation
A system built around your expertise.
We agree the audience and output formats, then connect the research, answer capture and drafting steps into a working process. Your review preferences determine how it moves towards publication.
We test it with your material and check that the drafts preserve what you mean. You decide whether the result is something you would put your name to. We agree the workload and price before we start.
Who it suits
Useful expertise. Too little time to publish it.
This is for established expert-led firms whose buyers need to understand their judgement before choosing them. You have something worth saying, but producing content consistently takes time you would rather spend on client work.
The aim is to reduce the work of producing relevant content. Audience growth and new business still depend on what you say, who sees it and what you offer.
Questions
What you may want to know.
Do I need to record polished videos?
No. The starting point is an informal voice note. Written posts and newsletters can come from that answer. Video formats need their own agreed production scope.
Will the content sound like me?
We use your answers and agreed writing examples, then review the drafts with you. Your corrections help define the style. A system cannot know your experience or judgement unless you supply it.
Is this a managed content service?
The core offer is building the system around your business. If you want Dux to run ongoing production as well, we agree that workload and its price separately.
What happens after I enquire?
We discuss your audience, existing material and publishing process. Then we define a first workflow and its scope before proposing the implementation.
Implementation help
What would you like your buyers to hear from you?
Tell us who you want to reach, where you would like to publish and which part of producing content takes too much of your time. We will discuss what a useful first workflow would look like. One or two lines is enough; Alistair reads every message and will reply using your preferred contact method.
Want to say more? Use the longer form.