Making AI work for real businesses.
Not in theory. Not in a demo. In the workflows your team uses every day.
The problem
Everyone is talking about AI. Most businesses have tried it. And most have quietly concluded it does not work for them.
The truth is, AI does work. But generic tools and generic training produce generic results. Showing a marketing coordinator and a financial analyst the same ChatGPT demo helps neither of them.
61%
of employees receive zero AI training from their employers
Microsoft Work Trend Index 2024
74%
of companies struggle to achieve and scale value from AI
BCG 2024
70%
of AI challenges are people and process problems, not tech
BCG 2024
Companies spend on tools that gather dust because nobody shows people how to use them for their actual work. The problem is not the technology. It is the approach.
Our approach
We start with your specific workflows, not with technology. Before recommending anything, we understand how your team actually works: the tasks that take too long, the processes that could be simpler, the reports nobody enjoys writing.
Then we build around that. Whether it is training your team to use AI tools effectively, automating repetitive work, or building something bespoke, everything we do is tied to a measurable outcome for your business.
We do not sell tools. We do not push products. We find what works and make sure your team can use it independently after we leave.
Why “Dux”?
Latin for leader. It is the root of “educate”: to lead out. That is what we do. We lead businesses into a more practical way of working with AI.
Let’s talk about your business.
Tell us about your business. We will be in touch within one working day.