I’m Alistair. This is who you would work with.
I help business owners work out where AI fits, then we build the systems around it together.
Most businesses have tried AI and quietly given up.
This is not a course or a cohort. It is eight weeks of focused one to one work, building the actual systems your business will use, in the tools your business will use. Often that means Claude, though I am never tied to one tool. I use whatever fits the job.
The truth is, AI does work. But generic tools and generic training produce generic results. The gap is rarely the technology. It is the way it gets brought into a business.
I started using these tools for myself and got more and more hooked as I saw how much something like Claude Code changed what I could get done. I began teaching other people how to use it, and that grew into coaching. AI is a technology no business can afford to sit out, so I want to help the owners and executives facing it adapt properly.
Where the gap actually is.
Why “Dux”?
Latin for leader. It is the root of “educate”: to lead out. That is what I do. I lead business owners into a more practical way of working with AI, then leave them able to run it on their own.
The column in the wordmark is Doric, the plainest of the classical orders. It carries load and it carries no ornament, which is roughly the brief.