AI lead generation for founder-led B2B firms
More conversations
with the firms
you want as clients.
Each week we find the people worth contacting at firms like your best clients, and check their details before anyone writes to them. The outreach runs by cold email or LinkedIn, and every reply comes back to your team. To start, we’ll build you a free sample of 25 checked leads, based on who you want to reach.
Book a call Discuss your businessSee how it runs.
Lead generation
A checked list of
people worth writing
to, every week.
Start with the firms you would most like more of. We look for others that match, then for the person there you would want to speak to, using public records and recent role changes. Every email address is checked before a name reaches the list.
We can run it for you each week, or set it up on your own systems for your team to run.
Try the lead-generation demo Prefer a written plan first? See the AI Opportunity SprintWhat is on each list?
Each row is a named person at a firm that matches your brief, with their role, a checked email address and the reason they fit, such as a recent move into the role. The rows you approve come back as a spreadsheet to import into your CRM.
What the next step could look like
What would help
your business grow?
That may be more conversations with the right clients. Sometimes the quicker win is in the enquiries you already have, or in how long a quote takes to go out. We look at what would make a difference in your business, then agree the work with you.
Where can we help your business grow?
What would you like to improve?
Lead generation & outreach
Who would you like
to reach?
We build the lead list and the cold email or LinkedIn outreach around the firms you want to win. That means working out who is relevant and what would give them a reason to reply, then making sure your team can pick up the conversation.
Discuss an outreach system →BRAND STRATEGY & POSITIONING
Help clients understand
why they should choose you.
We work with your team on positioning and messaging, so the way you describe the business reflects the work you want to win.
Discuss your positioningFORM & FIELD JOURNAL
When your services change, does
your message keep up?
A guide to reviewing how you describe your business.
For firms rethinking their positioning
Does your positioning still
fit your business?
What has changed in your business, and
what should prospective clients understand about it?
Your positioning enquiry
Let’s talk about
what you have in mind.
Thanks for getting in touch about your positioning. Could you tell us a little about the services you want to be known for?
Choose a time to talkRelevant reply · Clear invitation
Outreach example
Illustrative design study, not a client project
Find the right firms
Write with a reason
Start a conversation
How lead generation works
How it
runs.
We agree who you want to reach before anything is sent. After that it runs every week.
- I
Tell us who your best clients are.
We start with a call about the firms you most like working with and what usually leads them to buy. That becomes the brief the system works from.
- II
Approve each week’s list.
Each week you see the people who match the brief, with a checked email address and the reason they fit. Nothing goes to anyone you have not approved.
- III
Pick up the replies.
The outreach goes out by cold email or LinkedIn, with follow-up, and stops for anyone who replies. The conversation itself stays with your team.
The founder of Dux
Work directly
with Alistair.
Dux is run by Alistair Anthony. You’ll work directly with him, from the first conversation through to delivery.
We want to understand what you are trying to achieve. That might be a more consistent flow of enquiries, or the capacity to take on work your team currently has to turn down.
Meet AlistairQuestions about
working with Dux
Who is this for?
Founder-led B2B firms that know who their best clients are and have room for more of them. If you can describe your buyer plainly, we can work from that.
Can we see it working on our market first?
Yes. After a short call about who you want to reach, we build a free sample of 25 checked leads from your brief and go through it with you. There’s one sample per firm.
Do you run it, or do we?
Either. We can run the system for you each week, or set it up on your own systems so your team runs it. You approve the names before anything is sent.
Do we need to know what we want to build?
No. You can come to us with something you would like to improve, even if you have no idea where AI fits. We will discuss whether a Sprint would help you decide.
Do you still offer AI training?
Yes. We offer eight weeks of bespoke one-to-one AI coaching for people who want to build the capability themselves. You do not need a Sprint first.
Explore AI coaching →What does it cost?
The sample is free, and ongoing lead generation is priced after a call. The AI Opportunity Sprint is £999, fixed. Other implementation work is priced once we have agreed what you need.
