AI for business growth
Get back to your
enquiries before
they go cold.
We help owner-led businesses attract the clients they want to work with and turn more enquiries into paid work. We use AI where it can help, including giving your team more capacity as the business grows.
Explore the AI Opportunity Sprint Discuss your businessStart with the AI Opportunity Sprint.
The AI Opportunity Sprint
We find where AI
would actually pay
in your business.
There may be more value in following up old leads than in finding new ones. Or your team may need a better way to handle the work that comes in. The Sprint looks at your business before we recommend what to build.
Your written AI Transformation Roadmap arrives within a week of our conversation.
Read about the Sprint See an illustrative Roadmap extractWhat’s in the Roadmap?
You get a written explanation of each opportunity, including what it could be worth and what it would take. We rank the recommendations and explain our reasoning. The Roadmap also says where we would leave AI alone.
What the next step could look like
What would help
your business grow?
That might mean reaching new clients through cold email or LinkedIn, or following up enquiries that have gone quiet. A better website may be part of the answer. We look at what would make a difference to your business, then agree the work with you.
Where can we help your business grow?
What would you like to improve?
Website design & development
Give people a reason
to get in touch.
Your website should help someone decide whether you are the right business for them. We work on the words and design together, then make it straightforward to take the next step.
Talk to us about your website →BRAND STRATEGY & POSITIONING
Help clients understand
why they should choose you.
We work with your team on positioning and messaging, so the way you describe the business reflects the work you want to win.
Discuss your positioningFORM & FIELD JOURNAL
When your services change, does
your message keep up?
A guide to reviewing how you describe your business.
For firms rethinking their positioning
Does your positioning still
fit your business?
What has changed in your business, and
what should prospective clients understand about it?
Your positioning enquiry
Let’s talk about
what you have in mind.
Thanks for getting in touch about your positioning. Could you tell us a little about the services you want to be known for?
Choose a time to talkRelevant reply · Clear invitation
Website & enquiry form
Illustrative design study, not a client project
Understand your offer
See a reason to choose you
Make an enquiry
Your AI Transformation Roadmap
How the Sprint
works.
We start with a conversation about your business. The Roadmap gives you something specific to act on afterwards.
- I
Tell us about the business.
A short questionnaire helps us prepare. Then we spend an hour or so talking about the work and what you would like to improve.
- II
We prepare your Roadmap.
Within a week of our conversation, you receive a written AI Transformation Roadmap. It explains the opportunities we found and why we would prioritise them.
- III
Decide what to put into practice.
If you would like us to help with an opportunity, we can discuss that separately. You do not need to buy anything else after the Sprint.


The people behind Dux
Work directly with
the people building it.
Dux is run by Alistair Anthony and Daniel Jolly. You’ll work directly with us, from the first conversation through to the work we agree together.
We want to understand what you are trying to achieve. That might be a more consistent flow of enquiries, or the capacity to take on work your team currently has to turn down.
The Sprint is where we usually start. It gives us time to look at the business properly, so any work we suggest has a reason behind it.
Meet Alistair and DanielQuestions about
working with Dux
Do we need to know what we want to build?
No. You can come to us with something you would like to improve, even if you have no idea where AI fits. We will discuss whether a Sprint would help you decide.
Can you help with just a website?
Yes. If you have a website project in mind, tell us about it. We can discuss the content and enquiry journey with you, then agree the scope before work starts.
Do you still offer AI training?
Yes. We offer eight weeks of bespoke one-to-one AI coaching for people who want to build the capability themselves. You do not need a Sprint first.
Explore AI coaching →What does it cost?
The AI Opportunity Sprint is £999, fixed. Website projects and other implementation work are priced separately once we have agreed what you need.